Naveed Qasim. Product designer. Currently designing the software behind freight, fleets and money at Bobtail.
Self-portrait/Lahore
Probably prototyping something
About
Hi, I'm Naveed, a product designer based in Lahore. For more than ten years I've worked on fintech, trucking and mobility products, close to the engineers and operators who build and run them.
Most of what I design gets used at 5am, on a phone, by someone with a load to deliver.
At Bobtail I work across the fleet owner dashboard, the driver app and the internal tools behind them: fuel card controls, approvals, payments and savings. Before that, at Motive, I worked on safety and compliance tools for fleets across North America.
The fintech years taught me to respect a ledger. Trucking taught me that a confusing screen can cost someone a day of pay. I prototype in code when a static frame can't answer the question.
Three chapters so far
Always learning
Practice
Craft
- Product and interaction design
- Design systems
- Prototyping, in Figma and in code
- User research and usability testing
- Information architecture
- AI-powered products
Off the clock
- PhotographyStreet, architecture and low light
- GamingStory-driven RPGs and competitive shooters. I can't stop noticing the HUD
Writing in progress
Work
I'm writing up Bobtail and Motive projects properly rather than posting thumbnails.
Case studies are on the way. Until then, I'm happy to walk you through the work on a call.
Headphones on
Listening
What's on while I design. Expect the occasional questionable 2am choice.
Say hello
naveedqasim@outlook.comDesigned and built by hand in Lahore. Set in Cormorant Garamond and Geist Mono. The grain is real-time and every frame is different. Hosted on Netlify.